Key Result:
The introduction to this campaign was well received, with 51 likes, much higher than the BSF average at the time (which hovered around 20-25). Engagement increased throughout the campaign, with most posts getting 1-6 shares. Our reach also increased over time, from 72 accounts to 308. Every post has a percentage of at least 25% non-followers, garnering attention from potential audience members. The highest non-follower reach was 75%
